The studio
Built by operators who ship.
Our team comes out of performance marketing desks, consumer subscription apps and payment infrastructure. We have bought the traffic, written the paywalls and carried the billing on-call phone.
Operating principles
Speed is a moat
Ship weekly, kill fast.
Numbers over narratives
Every decision has a dashboard.
Own the rails
Traffic, monetization and payments in-house.
Small teams, senior people
No layers between insight and action.
Skin in the game
We earn on performance and equity, not retainers.
How the studio works
STEP 01
Sourcing
Category scans, inbound founder pitches and acquisition screens. We look for proven demand and broken economics.
STEP 02
Validation sprint
Four weeks. Creative tests, a live paywall and a real price. Demand is measured, not debated.
STEP 03
Build & launch
In-house product, design and engineering with monetization designed in from the first screen.
STEP 04
Scale or kill
Payback under six months scales into full UA. Anything else gets shut down without ceremony.
Team
Daniel Reid*
Managing Partner
Ex-performance marketing lead, 9-figure annual spend.
Marta Lang*
Head of Monetization
Subscription pricing across health and lifestyle portfolios.
Peter Halloran*
Head of Engineering
Native iOS and billing infrastructure at scale.
Sofia Marin*
Head of Growth
Creative-led UA across Meta, TikTok and ASA.
Footprint
25+*
operators
4*
hubs
12*
languages shipped