CONSUMER APP SPEND 2025: $167.4B///NON-GAME IAP: +21% YOY///HOURS IN APPS 2025: 5.3 TRILLION///SUBSCRIPTION SHARE OF SPEND: ~96%///NEW SUBSCRIPTION APPS PER MONTH: 14,700///US EXTERNAL PAYMENTS COMMISSION: $0///PORTFOLIO DOWNLOADS: 120M+*///
CONSUMER APP SPEND 2025: $167.4B///NON-GAME IAP: +21% YOY///HOURS IN APPS 2025: 5.3 TRILLION///SUBSCRIPTION SHARE OF SPEND: ~96%///NEW SUBSCRIPTION APPS PER MONTH: 14,700///US EXTERNAL PAYMENTS COMMISSION: $0///PORTFOLIO DOWNLOADS: 120M+*///