Capability — Growth
Traffic is a manufacturing problem.
Creative volume, media buying and measurement as one loop — across Meta, TikTok, Google, AppLovin and Apple Search Ads.
The loop
01
Creative studio
300+ ad variations a month* through AI-assisted pipelines and human editors. Volume finds hooks; taste keeps them on brand.
02
Media buying
Consolidated accounts, disciplined structure and daily decisions made against payback, not CPI.
03
Measurement
SKAN, incrementality tests and MMM triangulated — no single source is trusted alone.
04
LTV feedback
Cohort revenue flows back into bidding and into the next creative brief. The loop closes.
LTV FEEDBACK RETURNS TO CREATIVE — THE LOOP RUNS WEEKLY
Context
150B
app downloads across iOS and Google Play in 2025. Attention is there; intent must be bought.
Source: Sensor Tower, State of Mobile 2026
38x
average number of times users open apps daily. Retention creative matters as much as acquisition creative.
Source: Sensor Tower, State of Mobile 2026
Channels
| Channel | Role | Typical KPI |
|---|---|---|
| Meta | Scale and broad reach | Payback under 6 months |
| TikTok | Hook velocity, creative testing | Cost per trial start |
| Apple Search Ads | Intent capture at decision point | Blended CAC by keyword tier |
| AppLovin / AdMob | Gaming and utility reach | ROAS D7 / D30 |
| Influencer / UGC | Trust and creative supply | Cost per usable asset |